Swehl
Swehl is a modern platform to educate new parents about breastfeeding and pregnancy. The brand was developed to reflect the swells and cycles of breastfeeding/pregnancy and it turned into a fun, uplifting brand full of movement.
My Role
Creative Direction
Brand Identity
Brand Collateral
Collaborators
Human NYC
Strategy & Messaging
Emma OBrien
Jill Borenstein
Design
Leila Bartholet
Laura Brown
Animation
Haikoo Studio
Packaging Design
Dilan Walpola
Product Photography
Evan Robinson